Notes on running creator campaigns
Practical writing on approvals, briefs, and keeping agencies, brands, and creators on the same page.
Guides
High-Speed File Transfer: What Actually Makes It Fast
A service claiming to be five times faster is usually solving a problem you don't have. What actually determines how fast a file transfer is, why your own connection is almost always the real bottleneck, and how to get files where they're going faster today.
Guides
Is WeTransfer Down? How to Check, Fix It, and Send Anyway
Most "WeTransfer is down" moments aren't WeTransfer's fault. How to tell the difference, fix the actual cause, check real status instead of guessing, and get the file sent either way.
Guides
How to Use WeTransfer: Sending Files & Free Plan Limits
A full walkthrough of sending and downloading files with WeTransfer, the real free-plan numbers as of this writing, and what changes once a one-off send turns into an ongoing back-and-forth.
Guides
Content Review: What It Is, How It Works, and Why It Stalls
Content review is supposed to be a quick quality check before something publishes. In practice it's where feedback from three different people, in three different places, either gets consolidated or gets lost. The process, the failure mode, and where content review actually differs from a content audit.
Guides
How to Send a Large File With Google Drive: Limits & Sharing
Google Drive can send a large file in under a minute — until someone hits the 15GB free storage wall, or a client gets stuck on a "request access" screen instead of the file. The actual limits, how sharing permissions work, and what to do once a file needs review instead of just a download.
Guides
How to Send Large Video Files: Email, iPhone & Android
Gmail stops you at 25 MB, iMessage quietly recompresses anything it deems too big, and AirDrop only helps if the other person is standing near you. Every method that actually gets a large video from one device to another, plus the part almost every guide to this skips: what happens once the file arrives.
Guides
Online Proofing Software: What It Is and What to Look For
Online proofing software puts feedback and sign-off directly on the creative work itself. What it does, who actually uses it, and the one distinction most buying guides skip: internal review versus client and creator review.
Guides
Swiss File Transfer: What SwissTransfer Actually Offers
SwissTransfer is a genuinely free, Switzerland-hosted way to send large files. Here's what it actually offers, what to know before relying on it, and what still isn't solved once the file arrives.
Guides
WeTransfer vs Dropbox: Which One Actually Fits
WeTransfer and Dropbox solve different jobs, and WeTransfer's plans changed more than most comparisons online reflect. Current pricing for both, a straight comparison, and what happens once feedback and approval enter the picture.
Guides
Creative Workflow Management: A Complete Guide
Creative workflow management is how work moves from brief to delivery. Most guides assume an in-house team. This one also covers what changes when your creative team is a roster of external creators across multiple campaigns.
Guides
Frame.io Alternatives: What to Actually Look For
Most "Frame.io alternatives" articles are vendors ranking themselves first. Here's Frame.io's real pricing, the honest reasons teams look elsewhere, and what actually matters when you evaluate a replacement.
Guides
Content Collaboration: How It Actually Works
Content collaboration covers two genuinely different jobs that most guides treat as one. What each actually requires, who you're really collaborating with, and how Affily fits.
Guides
Content Approval Workflow: A Step-by-Step Guide
A content approval workflow is the path content takes from draft to sign-off. The steps, the roles, the part most guides skip — approving content made by creators outside your company — and how Affily fits.
Guides
Video Content Management for Creator Campaigns
Video content management is how teams store, organize, review, and approve video before it ships. The full picture, the two tool categories nobody separates, and where Affily fits.